{"id":24948,"date":"2025-09-26T23:50:33","date_gmt":"2025-09-27T03:50:33","guid":{"rendered":"https:\/\/3owens.com\/homepage2\/?p=24948"},"modified":"2025-09-27T00:11:55","modified_gmt":"2025-09-27T04:11:55","slug":"4-keys-engaging-gen-x-social-commerce-era","status":"publish","type":"post","link":"https:\/\/3owens.com\/homepage2\/4-keys-engaging-gen-x-social-commerce-era\/","title":{"rendered":"Segment Focus: Engaging Gen X Customers in the Social Commerce Era"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24948\" class=\"elementor elementor-24948\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1099fc4 e-con-full e-flex e-con e-parent\" data-id=\"1099fc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4894ad elementor-widget elementor-widget-spacer\" data-id=\"f4894ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f0111ed e-flex e-con-boxed e-con e-parent\" data-id=\"f0111ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-4b21f78 e-flex e-con-boxed e-con e-parent\" data-id=\"4b21f78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-73857ac e-con-full e-flex e-con e-child\" data-id=\"73857ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aaa0e51 e-con-full e-flex e-con e-child\" data-id=\"aaa0e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6bcc4 bdt-background-overlay-yes elementor-widget elementor-widget-image\" data-id=\"ff6bcc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2025\/09\/00fff828-d2f8-42a9-805c-1542c2a4762f-1024x576.png\" class=\"attachment-large size-large wp-image-24957\" alt=\"Sales, Team\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2025\/09\/00fff828-d2f8-42a9-805c-1542c2a4762f-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/09\/00fff828-d2f8-42a9-805c-1542c2a4762f-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/09\/00fff828-d2f8-42a9-805c-1542c2a4762f-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/09\/00fff828-d2f8-42a9-805c-1542c2a4762f.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-16dec28 e-con-full e-flex e-con e-child\" data-id=\"16dec28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c39990 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6c39990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/0a8acd733ca83d65fa03db51c1c2526cc8ed07eb9429ddd8eba723183c4de1bc?s=300&amp;d=mm&amp;r=g\" alt=\"Rowens\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRowens\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0cad4b4 e-flex e-con-boxed e-con e-parent\" data-id=\"0cad4b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c0fa9e e-con-full e-flex e-con e-child\" data-id=\"0c0fa9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-674e1df e-con-full e-flex e-con e-child\" data-id=\"674e1df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78927c2 bdt-background-overlay-yes elementor-widget elementor-widget-text-editor\" data-id=\"78927c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a marketplace fueled by digital innovation, Generation X\u2014often overlooked between Baby Boomers and Millennials\u2014remains a significant consumer group. As decision-makers, professionals, and savvy shoppers, they engage with social media in a different way from younger generations. If you&#8217;re aiming to refine your approach and attract new customers within the Gen X social commerce scene, here is a structured, trust-based strategy.<\/p><p><strong>Understanding Gen X in the Digital Landscape<\/strong><\/p><p>Unlike Millennials and Gen Z, Gen X values <strong>authenticity, expertise, and practical benefits<\/strong> over viral trends. While they use <strong>Facebook, LinkedIn, and Instagram<\/strong>, they engage <strong>less impulsively<\/strong> than younger users.<\/p><p>Their buying behavior is influenced by:<\/p><ul><li><strong>Credibility Over Hype:<\/strong> They prefer insightful, well-researched content over gimmicks.<\/li><li><strong>Efficiency Over Distractions:<\/strong> Short, <strong>high-value interactions<\/strong> win their attention.<\/li><li><strong>Loyalty Through Personalization:<\/strong> They respond well to tailored recommendations and <strong>relationship-based selling<\/strong>.<\/li><\/ul><p><strong>Building Meaningful Engagement on Social Media<\/strong><\/p><p>For Gen X customers, engagement isn\u2019t about <strong>entertainment\u2014it\u2019s about utility and trust<\/strong>. Here&#8217;s how to refine your approach:<\/p><ol><li><strong> Elevate Thought Leadership &amp; Educational Content<\/strong><\/li><\/ol><p>Gen X values <strong>expert insights<\/strong>. Instead of chasing trends, focus on:<\/p><ul><li><strong>Short, problem-solving posts<\/strong> addressing industry challenges.<\/li><li><strong>Live Q&amp;A sessions<\/strong> on LinkedIn or Facebook, reinforcing expertise.<\/li><li><strong>Case studies &amp; ROI-driven content<\/strong> that resonate with practical decision-makers.<\/li><\/ul><ol start=\"2\"><li><strong> Use Structured, Conversational Selling<\/strong><\/li><\/ol><p>Avoid fast-paced sales tactics. Instead, opt for <strong>structured, relationship-driven engagement<\/strong>:<\/p><ul><li><strong>Share practical benefits<\/strong> rather than emotional appeals.<\/li><li><strong>Use professional networking<\/strong> (LinkedIn groups, industry forums).<\/li><li><strong>Focus on ethical persuasion<\/strong>\u2014they appreciate logic-driven sales.<\/li><\/ul><ol start=\"3\"><li><strong> Adapt Content for Efficient Consumption<\/strong><\/li><\/ol><p>Unlike younger audiences, <strong>Gen X prefers direct and relevant content<\/strong>. Optimize your strategy:<\/p><ul><li><strong>Concise videos (under 2 minutes)<\/strong> that <strong>explain<\/strong> rather than entertain.<\/li><li><strong>Well-organized social posts<\/strong> with <strong>bullet points<\/strong> and key takeaways.<\/li><li><strong>Interactive elements<\/strong> like polls and discussion prompts\u2014sparking thoughtful engagement.<\/li><\/ul><ol start=\"4\"><li><strong> Prioritize Relationship-Based Selling<\/strong><\/li><\/ol><p>Unlike digital-native generations, Gen X <strong>trusts brands through long-term consistency<\/strong>:<\/p><ul><li><strong>Leverage email sequences<\/strong> with meaningful insights (not constant promotions).<\/li><li><strong>Encourage direct conversations<\/strong>\u2014one-on-one engagement builds credibility.<\/li><li><strong>Incorporate the PECC framework<\/strong>\u2014ensuring prioritization, engagement, collaboration, and conversion through ethical sales tactics.<\/li><\/ul><p><strong>Final Thoughts<\/strong><\/p><p>Finding <strong>new customers<\/strong> in social commerce isn\u2019t about chasing trends\u2014it\u2019s about <strong>understanding generational expectations<\/strong>. For Gen X, <strong>structured expertise, trust-driven interactions, and practical engagement<\/strong> define success. By refining <strong>your engagement style<\/strong>, leveraging <strong>credible content<\/strong>, and prioritizing <strong>relationship-based selling<\/strong>, you can build an ethical and scalable approach in the <strong>modern social commerce world<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6cf962e e-con-full e-flex e-con e-child\" data-id=\"6cf962e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e7322 elementor-widget elementor-widget-image\" data-id=\"03e7322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"770\" height=\"433\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot-770x433.jpg\" class=\"attachment-medium_large size-medium_large wp-image-21957\" alt=\"My Pocket, Not Yours, Education\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot-770x433.jpg 770w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot-300x169.jpg 300w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot-1024x576.jpg 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot-1536x864.jpg 1536w, https:\/\/3owens.com\/wp-content\/uploads\/2025\/05\/Snapshot.jpg 1920w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-77bfe4a e-flex e-con-boxed e-con e-parent\" data-id=\"77bfe4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-cf12fca e-con-full e-flex e-con e-child\" data-id=\"cf12fca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7702341 elementor-widget elementor-widget-heading\" data-id=\"7702341\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ep_notation_active&quot;:&quot;yes&quot;,&quot;ep_notation_list&quot;:[{&quot;_id&quot;:&quot;608e367&quot;,&quot;ep_notation_bracket_on&quot;:null,&quot;ep_notation_select_type&quot;:&quot;widget&quot;,&quot;ep_notation_custom_selector&quot;:null,&quot;ep_notation_type&quot;:&quot;underline&quot;,&quot;ep_notation_color&quot;:&quot;&quot;,&quot;ep_notation_stroke_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_notation_infinity_loop&quot;:&quot;&quot;,&quot;ep_notation_anim_duration&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:800,&quot;sizes&quot;:[]},&quot;ep_notation_loop_delay&quot;:null,&quot;ep_notation_waypoint_offset&quot;:&quot;&quot;}]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some other titles of interest:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a301c03 elementor-widget__width-inherit elementor-widget elementor-widget-bdt-post-gallery\" data-id=\"a301c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"bdt-post-gallery.bdt-trosia\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-post-gallery-wrapper\">\n\n\t\t\t\t\t\t<div id=\"bdt-post-gallerya301c03\" class=\"bdt-post-gallery bdt-ep-grid-filter-container bdt-post-gallery-skin-trosia bdt-grid bdt-grid-medium\" data-bdt-grid=\"\" data-bdt-lightbox=\"toggle: .bdt-gallery-lightbox-item; animation:slide;\" data-settings=\"{&quot;id&quot;:&quot;#bdt-post-gallerya301c03&quot;,&quot;tilt_show&quot;:false,&quot;tilt_scale&quot;:false}\">\n\n\t\t\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3-300x169.png\" class=\"attachment-medium size-medium\" alt=\"Emphasizing the Role of Breakfast and Strategic Planning\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"Emphasizing the Role of Breakfast and Strategic Planning\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/2ecca0ac-9200-4e14-a56c-889d9488b8d3.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/emphasizing-the-role-of-breakfast-and-strategic-planning\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/emphasizing-the-role-of-breakfast-and-strategic-planning\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tEmphasizing the Role of Breakfast and Strategic Planning\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail bdt-gallery-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47-300x169.png\" class=\"attachment-medium size-medium\" alt=\"The Role of Emotional Intelligence in Empowering Minority Sales Representatives\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"The Role of Emotional Intelligence in Empowering Minority Sales Representatives\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7e9df28a-a7c3-47fc-8735-8299a3d3ab47.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/the-role-of-emotional-intelligence-in-empowering-minority-sales-representatives\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/the-role-of-emotional-intelligence-in-empowering-minority-sales-representatives\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tThe Role of Emotional Intelligence in Empowering Minority Sales Representatives\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d-300x169.png\" class=\"attachment-medium size-medium\" alt=\"Understanding How Pauses in Conversation Can Uncover Customer Needs and Desires\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"Understanding How Pauses in Conversation Can Uncover Customer Needs and Desires\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/07bc93b9-2892-4f37-9fdb-b418510a900d.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/understanding-how-pauses-in-conversation-can-uncover-customer-needs\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/understanding-how-pauses-in-conversation-can-uncover-customer-needs\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tUnderstanding How Pauses in Conversation Can Uncover Customer Needs and Desires\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc-300x169.png\" class=\"attachment-medium size-medium\" alt=\"Exploring Resilience Strategies for Sales Professionals\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"Exploring Resilience Strategies for Sales Professionals\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/33b51b58-b6d3-49fe-93dd-3b86702126cc.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/exploring-resilience-strategies-for-sales-professionals\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/exploring-resilience-strategies-for-sales-professionals\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tExploring Resilience Strategies for Sales Professionals\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1-300x169.png\" class=\"attachment-medium size-medium\" alt=\"How a Positive Mindset Sets the Stage for Sales Success\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"How a Positive Mindset Sets the Stage for Sales Success\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/The-Thinker-1.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/how-a-positive-mindset-sets-the-stage-for-sales-success\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/how-a-positive-mindset-sets-the-stage-for-sales-success\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tHow a Positive Mindset Sets the Stage for Sales Success\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"bdt-gallery-item bdt-transition-toggle bdt-width-1-1 bdt-width-1-2@s bdt-width-1-3@m\">\n\t\t\t<div class=\"bdt-post-gallery-inner\" >\n\t\t\t\t\t\t<div class=\"bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail bdt-gallery-thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4-300x169.png\" class=\"attachment-medium size-medium\" alt=\"Strategies for Effectively Requesting Client Feedback to Drive Success\" srcset=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4-300x169.png 300w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4-1024x576.png 1024w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4-770x433.png 770w, https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-right bdt-margin bdt-margin-right\">\n\t\t\t<div class=\"bdt-post-gallery-content\">\n\t\t\t\t<div class=\"bdt-gallery-content-inner bdt-transition-fade\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bdt-flex-inline bdt-gallery-item-link-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-gallery-lightbox-item bdt-link-icon\" data-elementor-open-lightbox=\"no\" data-caption=\"Strategies for Effectively Requesting Client Feedback to Drive Success\" href=\"https:\/\/3owens.com\/wp-content\/uploads\/2026\/03\/7cb82a6d-db95-404b-b9af-ed4be61da8c4.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-search\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"bdt-gallery-item-link bdt-link-icon\" href=\"https:\/\/3owens.com\/homepage2\/strategies-for-effectively-requesting-client-feedback-to-drive-success\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"ep-icon-link\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<div class=\"bdt-post-gallery-desc bdt-text-left bdt-position-z-index bdt-position-bottom\">\n\t\t\t\t\t\t\t<a class=\"bdt-post-gallery-title-link\" href=\"https:\/\/3owens.com\/homepage2\/strategies-for-effectively-requesting-client-feedback-to-drive-success\/\" >\n\t\t\t<h4 class=\"bdt-gallery-item-title bdt-margin-remove\">\n\t\t\t\tStrategies for Effectively Requesting Client Feedback to Drive Success\t\t\t<\/h4>\n\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"bdt-position-top-left\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a marketplace fueled by digital innovation, Generation X\u2014often overlooked between Baby Boomers and Millennials\u2014remains a significant consumer group. As decision-makers, professionals, and savvy shoppers, they engage with social media in a different way from younger generations. If you&#8217;re aiming to refine your approach and attract new customers within the Gen X social commerce scene,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":24957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[84,2],"tags":[721,718,723,719,369,722,720,370],"class_list":["post-24948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","tag-commerce","tag-engaging","tag-focus","tag-gen-x","tag-sales","tag-segment","tag-social","tag-strategy"],"_links":{"self":[{"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/posts\/24948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/comments?post=24948"}],"version-history":[{"count":0,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/posts\/24948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/media\/24957"}],"wp:attachment":[{"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/media?parent=24948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/categories?post=24948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3owens.com\/homepage2\/wp-json\/wp\/v2\/tags?post=24948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}